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CONSUMER CONFUSION SPECIALISTS, EXPERTS, WITNESSES & FORENSIC CONSULTANTS.



Consumers can and do get confused, especially with the massive increase in choice available and the increase in complexity of products. It seems plausible that consumer confusion, like most consumer attributes, must have a direct and significant impact on marketing strategy. Yet most of what is written on the subject is tangential and scattered over a number of disciplines. A study explores the various views together under one single heading that will be of interest to marketers and business managers.


Professional Expert Witnesses:

Detroit, MI, US

Sterling Anthony, Consultant

Specializing in product liability/personal injury cases involving packaging, labeling, trade-dress infringement, warnings, material-handling, and transportation. Over 35 years of experience as a manager, university instructor, writer, lecturer, consultant, and expert. Product categories span consumer, institutional, and industrial. Have testified in state and federal courts. Many references.



Oak Forest, IL, US

Rigley Capital Markets, LLC.

Over 80 years combined Banking and Finance Experience, Rigley Capital Markets has the expertise and network to address any of your banking needs. We specialize in Capital Markets, Lending, Underwriting, Processing, Securitization, Servicing, and Asset Management. Our team of experts is ready to help at any time.



San Luis Obispo, CA, US

Harrell & Associates

Human Factors expert, specializing in accidents involving children and adolescents. Negligent supervision, inadquate warnings, product liability.



London, ENGLAND, US

AFENTIS Forensics

Computer forensic analysis and technology fraud investigations. Specialists in mobile telephone offences and telecommunication crime. Certified experts available to examine CCTV footage, indecent images, assist in e-discovery, and provide expert witness testimony in court proceedings. Full UK coverage, 24x7 Emergency Support, FREE initial consultation.




Associate Expert Witnesses:

Saratoga, CA, US

Cleary And Partners

One of the most respected marketing experts in Silicon Valley. The guy who built one of the most celebrated integrated marketing firms of the 90's. He is responsible for the branding of Yahoo, Amazon, Excite, Ebay, etc.



Saratoga, CA, US

Cleary And Partners

One of the most respected marketing experts in Silicon Valley. The guy who built one of the most celebrated integrated marketing firms of the 90's.




More Details:

Consumers can and do get confused, especially with the massive increase in choice available and the increase in complexity of products. It seems plausible that consumer confusion, like most consumer attributes, must have a direct and significant impact on marketing strategy. Yet most of what is written on the subject is tangential and scattered over a number of disciplines. A study explores the various views together under one single heading that will be of interest to marketers and business managers.